Casanovas Heimfahrt
box 4/11
30. S
HEMSTREET
96 WARREN STREET
NEW YORK CITY
CALL Paters
JUL 20 1930
Neu Full Length Fiction
At Low Price of One Dollar
The Simon and Schuster Inner Sanctum Novels at one dollar
will not be made like the old fashioned, cheap, paper back volumes,
but will be beautiful and sturdy books bound in flexible paper
boards, designed, produced and illustrated by artists and crafts¬
men of distinction. From a literary standpoint they will be new
works of high quality—the best we can get.
Dur editorial standards will not be lowered one iota because of the
new dollar plan; we shall still adhere to our policy of fewer and better
books. During 1929, the full publication schedule of Simon and Schuster
consisted of only twenty-seven titles, the smallest list of any general pub¬
lishing house in America, Of these twenty-seven, ten became outstanding
best sellers.
Despite the emphasis on the dollar price, there will be no indiscriminate
printing and selling of mere 'light fiction' to meet the dollar situation on
a mass production or wood-pulp basis. Literary quality will still be the first
consideration. The authors and titles listed in the first schedule of dollar
books indicate this policy better than any adjectives the publishers can
array. The first authors to be represented in The Inner Sanctum Novels
at One Dollar include Arthur Schnitzler, Felix Salten, author of Banibi“;
P. McEvoy, author of Show
Thames Williamson, authör öf Hünky“;
Girl,“ and Jern-Richard Bloch, author of!—And Company.?
Under the new drastic change in #blishing policy, all our one volume
afford the book-buying public a
fiction will sell at öne dollar. This
price saving of between fifty per cent. and sixtv per cent., and, in some
Chroniele
cases. more. The plan, however, is designed to increase rather than diminish
proceeds of authors and of booksellers. Both the immediate and the
San Francisco Cal
cumulative effect will be to extend the book-reading public, to attract a
wider patronage for bookshops, to stimulate the opening and development
JUN - 1930
of subsiclary outlets and, in other words, to encourage and enhance the
5.
ook-reading habit and the book-buying impulse. Tne wider sales and
Ta
editions will add to the authors' income from royalties.
#äre arranging our budgets and our sales program in an effort to
Simon & Schuster, for once a lit¬
least twice as many books at one dollar as we heretofore sold at two
tie behind the head of the proces¬
two and a half times as many as we sold at two and a half dollars
sion. followed with the announce¬
s0 on. These are minimum estimates, Actually, we hope that the effects
ment that they would issue among
ie new plan will be far-reaching. Thousands of marginal buyers' and
their autumn publications 81 books,
ential readers now hesitate to invest 82, 82.50 or 53 for a work of fiction;
Fnot made like the old-fashioned.
e dollar price should tend to overcome such hesitation.
cheap. paper - back volumes, but
Typographically, the books will be the best we can get from craftsmen
beautiful and sturdy books bound
cl indisputable standing; there will be no trimming or skimping. The books
in flexible paper boards, designed,
produced and illustrated by artists
will be full length, fuli size, and designed by no less a typographer than
and craftsmen of distinction.“ The
W. Dwiggins, of Boston, many of whose publications are eagerly sought by
first authors to be represented in
collectors. The binding will consist of flexible paper boards and the covers
their s1 books will include Arthur
will be in attractive color designs. The paper and presswork will be first
Schnitzler, Felix Salten, Jean-Rich¬
rate and readability and convenience will be featured.
ard Bloch, Thames Williamson and
Most important of all. our dollar plan applies to all our fiction books,
J. P. McEvoy. Their s1 plan applies,
except those that would ordinarily appear in two volumes or sell at more
they say, “to all our fiction books,
than the standard novel prices. The plan is not confined to so-called light
except those that would ordinarily
appear in two volumes or sell at
fiction or books of secondary merit, but to the best books by the most
more than the standard novel
distinguished authurs, European as well as American, established as well
as new, best sellers for the moment as well as best sellers for the years.
prices.“
Before announcing the plan, we went over all phases most carefully with
authors, representative booksellers and joßbers, and obtained their
enthusiastic endorsement.
Dur program is not merely offered as a solution for some of the present
problems of the book trade or as a temporary stimulant to offset any
current recession, but rather as a fundamental move which we believe sound
under all trade conditions. Itis our sincere belief that every factor in the
book business will be helped by the new policy. Literature is likely to
thrive and publishing and book-selling more likely to prosper in proportion
as America develops a wide book-reading, book-buying and book-owning
habit. The new Inner Sanctum novels at one dollar are designed to aid in
attaining this eminently desirable objective. This is not a war against
book clubs, a campaign against leading libraries, or anything of that sort.
The wider the interest in books the better for book clubs, for lending
libraries, as well as for publishers and booksellers.
Dur only common enemies are mental inertia, the book-borrowing habit
and the widespread unwillingness to regard the regular reading of good
books as an indispensable element in the life of civilized persons.
By safeguarding and enhancing the quality of books and at the same
time making them cheaper and more attractive in price and in format,
the best aims of literature and publishing will be measurably promoted.
With new fiction available at one dollar, we may hope to see America
become distinctly more of a book-reading. book-minded country.
HEMSTREET
96 WARREN STKEET
NEW FORK CITY
6
The First Reader
—Casanova —
Casanova’s Homecoming, by Arthur
Schnitzler, is the chapter that the
amorous chevaller should have writ¬
ten, but never did—the story of the
twillght of his ability to charm ithe
women with his repartee, his flattery
and his engaging person. This reveal¬
ing little tale has just been added to
the Inner Sanctum Novels by Simon
& Schuster.
Casanova was a skillful braggart—
success with women was his boast,
and he varled the situatlons, but never
admitted failure, certainly hot failure
due to senescence. But the inex¬
orable law of life demanded that he
too should grow old, should lose his
attractive features and his well-bullt
physique. What he retalned was his
resourcefulness and cunning, born of
long experience, but in the battle of
love this is not enough.
And what Casanova omitted to tell,
In his dozen volumes of amorous ad¬
venture, Arthur Schnitzler, viewing
him with the keen, alert eyes of the
analytical novelist, recognized as ab¬
solutely necessary to the history. The
time must have come when Casanova
was defeated, and recognlzed his de¬
feat with all the chagrin and despair
of a man who has placed such tre¬
mendous faith in bis ability to charm
the other sex. Schnitzler has visual¬
lzed that moment superbly in Casa¬
nova’s Homecoming.
„We often repeat that we live in an
age in which heroes are only for a
day: in which reputations come and
go, and those who are feted today are
forgotten tomorrow. In the eight¬
ith century reputations lasted a
1ee
onger perhaps, but it is human
re to remain Interested only for
a short time, and then only in fig¬
ures immediately before one’s nose.
Casanova was the talk of the town!
when varlous husbands were chasing
him up and down alleys and over
back fences, but the time came when
nearly everyone with a good looking
wife had engaged in this exercise,
and with the novelty worn off it no
longer exelted comment.
Casanova'’s villainles had paled with
the years and only his exploit in es¬
caping from the Leads, the prison of
Venice, remained to make him an ex¬
ceptional personality. But even this
had to be advertised—he had to keep
on telling the story in order to catch
the eves of the young men, who were
already becoming interested in chan¬
nei swimmers and flagpole sitters.
Tronic indeed, this last wish of
Casanova's—to win a charming young
girl. thus to give the lle to the mirror
which told him that he was growing
old. that his skin was that of an
aging man, that he had lost a tooth.
that his face was filled with the lines
of time. Whatever romance he spun.
he was able to see the change, yet
him think himself better than many
a voung man who sought clumsily to
win a lady. To test this out Casa¬
nova resorted to devices. but when he
recognlzed, at the end, the futility of
This scheming, the uselessness of the
box 4/11
30. S
HEMSTREET
96 WARREN STREET
NEW YORK CITY
CALL Paters
JUL 20 1930
Neu Full Length Fiction
At Low Price of One Dollar
The Simon and Schuster Inner Sanctum Novels at one dollar
will not be made like the old fashioned, cheap, paper back volumes,
but will be beautiful and sturdy books bound in flexible paper
boards, designed, produced and illustrated by artists and crafts¬
men of distinction. From a literary standpoint they will be new
works of high quality—the best we can get.
Dur editorial standards will not be lowered one iota because of the
new dollar plan; we shall still adhere to our policy of fewer and better
books. During 1929, the full publication schedule of Simon and Schuster
consisted of only twenty-seven titles, the smallest list of any general pub¬
lishing house in America, Of these twenty-seven, ten became outstanding
best sellers.
Despite the emphasis on the dollar price, there will be no indiscriminate
printing and selling of mere 'light fiction' to meet the dollar situation on
a mass production or wood-pulp basis. Literary quality will still be the first
consideration. The authors and titles listed in the first schedule of dollar
books indicate this policy better than any adjectives the publishers can
array. The first authors to be represented in The Inner Sanctum Novels
at One Dollar include Arthur Schnitzler, Felix Salten, author of Banibi“;
P. McEvoy, author of Show
Thames Williamson, authör öf Hünky“;
Girl,“ and Jern-Richard Bloch, author of!—And Company.?
Under the new drastic change in #blishing policy, all our one volume
afford the book-buying public a
fiction will sell at öne dollar. This
price saving of between fifty per cent. and sixtv per cent., and, in some
Chroniele
cases. more. The plan, however, is designed to increase rather than diminish
proceeds of authors and of booksellers. Both the immediate and the
San Francisco Cal
cumulative effect will be to extend the book-reading public, to attract a
wider patronage for bookshops, to stimulate the opening and development
JUN - 1930
of subsiclary outlets and, in other words, to encourage and enhance the
5.
ook-reading habit and the book-buying impulse. Tne wider sales and
Ta
editions will add to the authors' income from royalties.
#äre arranging our budgets and our sales program in an effort to
Simon & Schuster, for once a lit¬
least twice as many books at one dollar as we heretofore sold at two
tie behind the head of the proces¬
two and a half times as many as we sold at two and a half dollars
sion. followed with the announce¬
s0 on. These are minimum estimates, Actually, we hope that the effects
ment that they would issue among
ie new plan will be far-reaching. Thousands of marginal buyers' and
their autumn publications 81 books,
ential readers now hesitate to invest 82, 82.50 or 53 for a work of fiction;
Fnot made like the old-fashioned.
e dollar price should tend to overcome such hesitation.
cheap. paper - back volumes, but
Typographically, the books will be the best we can get from craftsmen
beautiful and sturdy books bound
cl indisputable standing; there will be no trimming or skimping. The books
in flexible paper boards, designed,
produced and illustrated by artists
will be full length, fuli size, and designed by no less a typographer than
and craftsmen of distinction.“ The
W. Dwiggins, of Boston, many of whose publications are eagerly sought by
first authors to be represented in
collectors. The binding will consist of flexible paper boards and the covers
their s1 books will include Arthur
will be in attractive color designs. The paper and presswork will be first
Schnitzler, Felix Salten, Jean-Rich¬
rate and readability and convenience will be featured.
ard Bloch, Thames Williamson and
Most important of all. our dollar plan applies to all our fiction books,
J. P. McEvoy. Their s1 plan applies,
except those that would ordinarily appear in two volumes or sell at more
they say, “to all our fiction books,
than the standard novel prices. The plan is not confined to so-called light
except those that would ordinarily
appear in two volumes or sell at
fiction or books of secondary merit, but to the best books by the most
more than the standard novel
distinguished authurs, European as well as American, established as well
as new, best sellers for the moment as well as best sellers for the years.
prices.“
Before announcing the plan, we went over all phases most carefully with
authors, representative booksellers and joßbers, and obtained their
enthusiastic endorsement.
Dur program is not merely offered as a solution for some of the present
problems of the book trade or as a temporary stimulant to offset any
current recession, but rather as a fundamental move which we believe sound
under all trade conditions. Itis our sincere belief that every factor in the
book business will be helped by the new policy. Literature is likely to
thrive and publishing and book-selling more likely to prosper in proportion
as America develops a wide book-reading, book-buying and book-owning
habit. The new Inner Sanctum novels at one dollar are designed to aid in
attaining this eminently desirable objective. This is not a war against
book clubs, a campaign against leading libraries, or anything of that sort.
The wider the interest in books the better for book clubs, for lending
libraries, as well as for publishers and booksellers.
Dur only common enemies are mental inertia, the book-borrowing habit
and the widespread unwillingness to regard the regular reading of good
books as an indispensable element in the life of civilized persons.
By safeguarding and enhancing the quality of books and at the same
time making them cheaper and more attractive in price and in format,
the best aims of literature and publishing will be measurably promoted.
With new fiction available at one dollar, we may hope to see America
become distinctly more of a book-reading. book-minded country.
HEMSTREET
96 WARREN STKEET
NEW FORK CITY
6
The First Reader
—Casanova —
Casanova’s Homecoming, by Arthur
Schnitzler, is the chapter that the
amorous chevaller should have writ¬
ten, but never did—the story of the
twillght of his ability to charm ithe
women with his repartee, his flattery
and his engaging person. This reveal¬
ing little tale has just been added to
the Inner Sanctum Novels by Simon
& Schuster.
Casanova was a skillful braggart—
success with women was his boast,
and he varled the situatlons, but never
admitted failure, certainly hot failure
due to senescence. But the inex¬
orable law of life demanded that he
too should grow old, should lose his
attractive features and his well-bullt
physique. What he retalned was his
resourcefulness and cunning, born of
long experience, but in the battle of
love this is not enough.
And what Casanova omitted to tell,
In his dozen volumes of amorous ad¬
venture, Arthur Schnitzler, viewing
him with the keen, alert eyes of the
analytical novelist, recognized as ab¬
solutely necessary to the history. The
time must have come when Casanova
was defeated, and recognlzed his de¬
feat with all the chagrin and despair
of a man who has placed such tre¬
mendous faith in bis ability to charm
the other sex. Schnitzler has visual¬
lzed that moment superbly in Casa¬
nova’s Homecoming.
„We often repeat that we live in an
age in which heroes are only for a
day: in which reputations come and
go, and those who are feted today are
forgotten tomorrow. In the eight¬
ith century reputations lasted a
1ee
onger perhaps, but it is human
re to remain Interested only for
a short time, and then only in fig¬
ures immediately before one’s nose.
Casanova was the talk of the town!
when varlous husbands were chasing
him up and down alleys and over
back fences, but the time came when
nearly everyone with a good looking
wife had engaged in this exercise,
and with the novelty worn off it no
longer exelted comment.
Casanova'’s villainles had paled with
the years and only his exploit in es¬
caping from the Leads, the prison of
Venice, remained to make him an ex¬
ceptional personality. But even this
had to be advertised—he had to keep
on telling the story in order to catch
the eves of the young men, who were
already becoming interested in chan¬
nei swimmers and flagpole sitters.
Tronic indeed, this last wish of
Casanova's—to win a charming young
girl. thus to give the lle to the mirror
which told him that he was growing
old. that his skin was that of an
aging man, that he had lost a tooth.
that his face was filled with the lines
of time. Whatever romance he spun.
he was able to see the change, yet
him think himself better than many
a voung man who sought clumsily to
win a lady. To test this out Casa¬
nova resorted to devices. but when he
recognlzed, at the end, the futility of
This scheming, the uselessness of the